What Sports Agency Should Know About Social Media Marketing?

We at iSportsAsia agreed in all points stated below. Social media marketing for sports is as important as the athletes and sports itself. Even in Malaysia, we can see many top athletes are using social media as a medium to connect to their fans. This will spark fans engagement. And sponsors love engagements. Part of sports agency or athlete manager’s role is to ensure this part of branding not neglected.

If you get an opportunity to hire a social media specialist, you’re in great hands. A successful social media specialists will often stay on top of all social media trends to ensure your client’s online presence is clean and free from hackers.


A seasoned social media manager will utilize social metrics to support the overall digital marketing strategy. S/he will enhance your client’s brand equity and brand loyalty which often leads to untapped business opportunities. The given few points below illustrates what every (sport) agent should know about social media.

What You Should Know About Social Media Marketing?

Today’s sports agents should not limit their focus on player contracts or endorsement deals. But also, help their athletes understand the importance of controlling the narrative when it comes to dealing with the media attention.

In other words, social media has helped athletes become thermostats instead of thermometers. They control the temperature of the room instead of just experiencing it.

Sport agents should occasionally monitor their client online activity. If you uncover something that’s unsettling you should contact your clients immediately with what they should or shouldn’t share online.

Educate the importance of managing social media content. Athlete will need guidelines on how to create a good storyline to engage with the fans. Social media is not just about posting on your training or races. It should be more than that.

Crisis Management – Some sport agencies knows how to handle a crisis with a professional athletes off line. But, what about your online presence?

Dealing with images – Agents must know about the importance of sharing visuals because images help an athlete to maintain a healthy relationship with fans and owners.

Social media training – It’s essential for every sports agent to understand social media and make sure that they get adequate social media training so that they may further train their clients in order to avoid potential hazards.

Commercial benefits – Also, sport agents need to know about the commercial benefits of social media and how can they make it pay off for their clients.

Social media platforms – Most importantly, a sport agent needs to know that which social media platform will best work for promoting the athletes. Social media provides free information, so social networks like Twitter can act as a business card for representing an athlete.