To Rebrand or Not To Rebrand?

It is a normal thing for us to encounter rebranding exercises in businesses. To stay fresh and relevant, we need some rebranding. There are also times when the business outlook does not look good, rebranding is the best way to update and rejuvenate your brand and business in overall.

Can we rebrand sports team? Yes, we can. But before heading to that topic (probably in another post), take a look at the infographic below. These are the main checklist that you will need to consider.



If we are to stay on trend with the latest and most talked about rebranding move, this would be our new identity.


iSportsAsia have now pivoted to become a digital media platform for sports business and events.