Is Virtual Reality is The Next Big Thing In Sports?

Our stance is yes. Virtual reality (VR) and augmented reality (AR) would be the next big thing in sports marketing. In fact, our 5 year Road Map...

Tokyo 2020 Olympic Might Consider Army of Robots To Help Visitors

This is a video by World Economic Forum, suggesting 7 new technologies that would be ready and could be use during Tokyo 2020 Olympic   Personally, we think that...

Female Sports Fans (Infographic)

It was just a few years ago, where sports marketing is targeted and focused on only one gender -MALE. But from recent observation and insights from market industry,...

(Infographic) How Old Are Our Favorite Sports?

Sports are rooted in nothing more than a fun distraction from perilous times, but now those playful past times have evolved into an industry. Now let's see...

How a sports university would benefit Malaysia?

It would lead to a nation that excels in sports and reductions in government healthcare spending as it would contribute towards a healthy, prosperous and progressive nation,...

Athlete Management That Works

Why Athletes Need A Manager? We live in the digital era where checking your Facebook feed or tweeting your opinion about a sports game or athlete and browsing...

Malaysia’s Olympic History (Infographic)

Olympic is something that all sports fans have been waiting. Watching the athletes competing in the pool, weightlifting, sprinting etc is exhilarating.  Olympic is the 'Holy Grail of...

This Could Be The Most Expensive Mistake in Sports Sponsorship

This article caught our attention. Michael Phelps, the most decorated Olympian is in the cover page of Sports Illustrated magazine, and not in the Under Armour's attire! We...

A Blue Approach to Athletes’ Development

We are using Emergenetics profiling tool to profile all our team members and athletes. The reason? Easy. We want to map their thinking and behaviour attributes so learning can be...

What Do You Need to Know About Rio Olympic Games?

  This is an interesting infographic (thanks to Vector Open Stock) about the upcoming Rio Olympic. The opening ceremony will be held on 5th of August. Just another...

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