Is Virtual Reality is The Next Big Thing In Sports?

Our stance is yes. Virtual reality (VR) and augmented reality (AR) would be the next big thing in sports marketing. In fact, our 5 year Road Map...

Potential FAM Sec Gen Candidates

By: Satwant Singh Dhaliwal While the focus of attention is on the battle for presidency of the Football Association Malaysia, this blog wants to divert attention to a more...

Sports Marketing in Asia Sees Grassroots Growth

Even though this is not the latest, this interview showed the gain of interest in sports marketing in Asia have been seen at least since 2012. Asia has...

Kemorosotan Bola Sepak Negara

Bila mana kita mendengar cerita sedih yang melanda sukan bola sepak Malaysia, tak kira sama ada di dada akhbar atau di kaca televisyen, pelbagai rasa bercampur baur....

Why triathlon is booming?

This article originally appeared here. The triathlon phenomenon in the UK is somewhat similar in Malaysia, in terms of increasing numbers of triathletes. But, in our opinion,...

Emerging Sports and Sports Law

By Richard Wee, Lesley Lim and Kevin Seow Sports has always been an important aspect of Malaysian culture. The love and spirit for sports will always be something...

A Blue Approach to Athletes’ Development

We are using Emergenetics profiling tool to profile all our team members and athletes. The reason? Easy. We want to map their thinking and behaviour attributes so learning can be...

VAR: Penamat Atau Penambah Pertikaian?

Dunia bola sepak sentiasa diselubungi dengan insiden-insiden kontroversi membabitkan kejohanan antarabangsa, kejohanan peringkat benua atau liga domestik. Dari insiden Tangan Tuhan Maradona sampailah gol yang tidak dikira...

This Could Be The Most Expensive Mistake in Sports Sponsorship

This article caught our attention. Michael Phelps, the most decorated Olympian is in the cover page of Sports Illustrated magazine, and not in the Under Armour's attire! We...

Makan Tengah Hari Bersama E-Sukan

Kebelakangan ini, tular di media sosial perihal gambar Menteri Belia & Sukan YB Syed Saddiq Syed Abdul Rahman bermain permainan video bersama team Johara daripada Era FM. ...

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