(Infographic) How Old Are Our Favorite Sports?

Sports are rooted in nothing more than a fun distraction from perilous times, but now those playful past times have evolved into an industry. Now let's see...

Female Sports Fans (Infographic)

It was just a few years ago, where sports marketing is targeted and focused on only one gender -MALE. But from recent observation and insights from market industry,...

Tokyo 2020 Olympic Might Consider Army of Robots To Help Visitors

This is a video by World Economic Forum, suggesting 7 new technologies that would be ready and could be use during Tokyo 2020 Olympic   Personally, we think that...

Is Virtual Reality is The Next Big Thing In Sports?

Our stance is yes. Virtual reality (VR) and augmented reality (AR) would be the next big thing in sports marketing. In fact, our 5 year Road Map...

Potential FAM Sec Gen Candidates

By: Satwant Singh Dhaliwal While the focus of attention is on the battle for presidency of the Football Association Malaysia, this blog wants to divert attention to a more...

Sports Marketing in Asia Sees Grassroots Growth

Even though this is not the latest, this interview showed the gain of interest in sports marketing in Asia have been seen at least since 2012. Asia has...

Kemorosotan Bola Sepak Negara

Bila mana kita mendengar cerita sedih yang melanda sukan bola sepak Malaysia, tak kira sama ada di dada akhbar atau di kaca televisyen, pelbagai rasa bercampur baur....

Why triathlon is booming?

This article originally appeared here. The triathlon phenomenon in the UK is somewhat similar in Malaysia, in terms of increasing numbers of triathletes. But, in our opinion,...

Emerging Sports and Sports Law

By Richard Wee, Lesley Lim and Kevin Seow Sports has always been an important aspect of Malaysian culture. The love and spirit for sports will always be something...

A Blue Approach to Athletes’ Development

We are using Emergenetics profiling tool to profile all our team members and athletes. The reason? Easy. We want to map their thinking and behaviour attributes so learning can be...

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