Corporate & Sports Venue Partnership – Insights on Axiata Arena

By: Richard Wee, Lesley Lim & Vincent Lim (Sports Law Practice Group, MahWengKwai & Associates) Alongside the growth of the sports industry in recent times, there has been a...

Female Sports Fans (Infographic)

It was just a few years ago, where sports marketing is targeted and focused on only one gender -MALE. But from recent observation and insights from market industry,...

Athlete Management That Works

Why Athletes Need A Manager? We live in the digital era where checking your Facebook feed or tweeting your opinion about a sports game or athlete and browsing...

This Could Be The Most Expensive Mistake in Sports Sponsorship

This article caught our attention. Michael Phelps, the most decorated Olympian is in the cover page of Sports Illustrated magazine, and not in the Under Armour's attire! We...

What Sports Agency Should Know About Social Media Marketing?

We at iSportsAsia agreed in all points stated below. Social media marketing for sports is as important as the athletes and sports itself. Even in Malaysia, we...
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Rule 40 of the Olympic

In the past Olympics, under the IOC's Rule 40, only official sponsors like McDonald's, Procter & Gamble and Visa had a lock on advertising during the games....

5 Langkah Pemasaran Sukan Gaya JDT Tapi Tidak Dibuat Oleh Banyak Kelab

Ini adalah perkongsian menarik mengenai bagaimana pasukan-pasukan di Malaysia gagal melakukan perkara-perkara ini dalam mendapatkan tajaan. Kami pernah mengalami masalah yang sama. Harap perkongsian dari sumber ini...

To Rebrand or Not To Rebrand?

It is a normal thing for us to encounter rebranding exercises in businesses. To stay fresh and relevant, we need some rebranding. There are also times when...

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