Protecting the Brand In Sports Sponsorship

This article was originally published in Managing IP, click here to view the article. This topic is interesting considering that are not much awareness given on the...

Asal Usul Sukan Ragbi

Permainan ini nampak ganas, keras, lasak, ada yang mengejar dan dikejar serta rempuhan bak peperangan. Ya itulah gambaran awal kita terhadap permainan ragbi. Jika di Malaysia, sukan...

Malaysia’s Olympic History (Infographic)

Olympic is something that all sports fans have been waiting. Watching the athletes competing in the pool, weightlifting, sprinting etc is exhilarating.  Olympic is the 'Holy Grail of...

Athletes’ Personal Branding Through Social Media

Since the last 3 years, we have been working quite closely with athletes, teams, association and sports brands. In a way, when we mentioned that the increased...

Corporate & Sports Venue Partnership – Insights on Axiata Arena

By: Richard Wee, Lesley Lim & Vincent Lim (Sports Law Practice Group, MahWengKwai & Associates) Alongside the growth of the sports industry in recent times, there has been a...

Sports Marketing in Asia Sees Grassroots Growth

Even though this is not the latest, this interview showed the gain of interest in sports marketing in Asia have been seen at least since 2012. Asia has...

Kemorosotan Bola Sepak Negara

Bila mana kita mendengar cerita sedih yang melanda sukan bola sepak Malaysia, tak kira sama ada di dada akhbar atau di kaca televisyen, pelbagai rasa bercampur baur....

Athlete Management That Works

Why Athletes Need A Manager? We live in the digital era where checking your Facebook feed or tweeting your opinion about a sports game or athlete and browsing...

To Rebrand or Not To Rebrand?

It is a normal thing for us to encounter rebranding exercises in businesses. To stay fresh and relevant, we need some rebranding. There are also times when...

Potential FAM Sec Gen Candidates

By: Satwant Singh Dhaliwal While the focus of attention is on the battle for presidency of the Football Association Malaysia, this blog wants to divert attention to a more...

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