This Could Be The Most Expensive Mistake in Sports Sponsorship

This article caught our attention. Michael Phelps, the most decorated Olympian is in the cover page of Sports Illustrated magazine, and not in the Under Armour's attire! We...

3 Minutes Arm Workout

For those who found that time is their biggest enemy to exercise, you no longer say that anymore. There are some exercise that you can do in...

3 Steps for A Better Swim Start

  These are actually screenshots from an instructional video on swim start by Skills NT. Consists of three factors, the starting position, the push and the entry     You can...

Protecting the Brand In Sports Sponsorship

This article was originally published in Managing IP, click here to view the article. This topic is interesting considering that are not much awareness given on the...

Asal Usul Sukan Ragbi

Permainan ini nampak ganas, keras, lasak, ada yang mengejar dan dikejar serta rempuhan bak peperangan. Ya itulah gambaran awal kita terhadap permainan ragbi. Jika di Malaysia, sukan...

Malaysia’s Olympic History (Infographic)

Olympic is something that all sports fans have been waiting. Watching the athletes competing in the pool, weightlifting, sprinting etc is exhilarating.  Olympic is the 'Holy Grail of...

Athletes’ Personal Branding Through Social Media

Since the last 3 years, we have been working quite closely with athletes, teams, association and sports brands. In a way, when we mentioned that the increased...

Corporate & Sports Venue Partnership – Insights on Axiata Arena

By: Richard Wee, Lesley Lim & Vincent Lim (Sports Law Practice Group, MahWengKwai & Associates) Alongside the growth of the sports industry in recent times, there has been a...

Sports Marketing in Asia Sees Grassroots Growth

Even though this is not the latest, this interview showed the gain of interest in sports marketing in Asia have been seen at least since 2012. Asia has...

Kemorosotan Bola Sepak Negara

Bila mana kita mendengar cerita sedih yang melanda sukan bola sepak Malaysia, tak kira sama ada di dada akhbar atau di kaca televisyen, pelbagai rasa bercampur baur....

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